Everyone under the sun wants to start an ecommerce site these days. You have something, you want to sell, and you hear a lot of stories about people selling successfully on the internet. It’s easy as that. Or is it?
The reality is that 3 out of every 5 ecommerce companies fail within the first six months of launch. It’s not as easy as it looks, especially if you want to turn out a serious profit in the near term. You’ll need members of your team that are experts in web development, copy, and digital marketing. Not to mention people that understand the product, inventory, shipping, and customer experience. With all of these functions seriously contributing to the success of any ecommerce site, you can see why so many companies underestimate the resources and skills that it takes to make a great ecommerce company.
The real thing that can offset all of this is press. If people are talking about you, you’re going to find a way to make it work. Even if you have a very very low conversion rate because you have a terrible website, if you have millions of people coming to the site because you were mentioned in Vogue, you’re going to be ok. At least for a little while. Sure it’s not optimal, but it will do.
That’s why it’s good to have a niche concept – for example, we at sonar market place focus on sleep, and thus many people that talk about sleep will refer their readers to us. Because we have this focus, we get more press. You can see it’s all about the marketing strategy!
So really take this to heart, think long and hard before you start out on an Ecommerce site of your own. We at Sonar Marketplace are always ready to talk about our experience, so let us know what you need!