Most chiropractors know that marketing their practice is important; the problem, however, is finding time to do it. As a chiropractor who is keen to grow his business, you must find time to market it in the right way and in the right places. You want to increase visibility in your local community because that is where your clients come from. Use the following ideas to get more clients coming to you rather than going to your competition:
Craft a monthly newsletter.
Most people out there would appreciate more information on chiropractic as a healing art and you are in a unique position to provide it and gain their trust. There are many topics that you can write about. Set aside a few every month, write informative articles about them in the form of a newsletter and mail it to your email list. Print out some newsletters to hand out in the office. If you can get some of your articles in the local paper it is a great way to get additional publicity.
Conduct progress exams.
Many patients often forget how badly off they were when they first saw a chiropractor and how much better they are now. Take time to remind your patients this if you want to get them to come back over and over again and also getting you referrals. Call them and have them come in for a progress exam compare “then” and “now”. They will be reminded just how much your services helped them and will come back or recommend you to someone else.
Talks are a great way of keeping the public educated. All you need to do is hire space for a couple of hours and prepare content. You can have talks in conjunction with other professionals. You can, for instance, team up with a physical trainer, a dietician or a nutritionist. They get to talk about the importance of having a healthy body and you get to talk about why it is important for people who are starting an exercise program to see a chiropractor for adjustments so that they don’t unnecessarily damage joints and tissue.
Send birthday greetings especially to older patients.
Everyone wants to be remembered on their birthday. Just sending out a personalized birthday message to your clients will remind them to come in for an adjustment. This is especially helpful for older clients – they lead less active lives. You should also take advantage of their friends – tell them to come in for a free adjustment if they can bring a friend.
Have a professionally done brochure on the services you offer.
Yes, sure, you can cure back pain, but do your patients know what else you can do for them? Many chiropractors miss out on potential business simply because patients have no idea of the range of services that you offer. You should correct this by getting a professional design firm do a brochure for you that details your services.
Make sure you are in the Yellow Pages.
While it is true that many people now look for services online it is important to make sure that you are also listed in the Yellow Pages. The people who use them are not looking to make up their minds whether or not a chiropractor is good for them – they are looking for a chiropractor to work on them right away. This is especially true of the older demographic.
These chiropractic marketing ideas should help you see more and more clients seek you out.