A mattress is just a mattress to the normal consumer, but you can easily make it sound like its the best thing they could ever buy. It needs great sales skills this doesn’t mean you have to be Donald Trump, but there are basic sales tips you can cover and start realizing great volumes.
Educate the Client about Sleep
When you have your product images in high quality and the website layout interactive enough, you can begin by educating the consumer about sleep. Not many people out there know about sleep patterns or how a poor quality mattress can affect their body posture. When the consumer feels educated, they will value your opinion a lot and this warms them up to consider your product.
Set-up Video Demonstrations
The client cant know how great your product is until you show them how its used. Set up video demonstrations on how the consumer can effectively use the mattress. What are some of the special features of the mattress? All this can only be best explained in a short video clip on your website.
Sell the Benefits
Not many people know that their mattresses could be the number one problem of joint aches or back pains. Let them know that your mattresses come with features that help in back support and will offer the much needed comfort the consumer is looking for.
Pillows, duvets or Bed frames are never add-ons – they are the reason your client will sleep better at night! If you sell bed accessories as well, don’t treat them as add-ons that will come out as an option to the client. They need that pillow to have a good night sleep on that mattress so let them buy the whole package.
No consumer ever wants to be the first person to try a product so a customer review or testimonial will put them at ease. They want to know that your product is tried, tested and offers the benefits it claims to have. After all, there are plenty of online mattress sellers out there. Include a testimonial page and you have your client sold to your product.
Lastly comes the important part of the entire sales journey – the call to action. When you are convinced the consumer is excited enough about the mattress, then put a link at every bottom page that says something in the line of Click here to order your first discount mattress with pillows. Never let the consumer carry the excitement elsewhere, they could end up being your rivals luck!